BLACKSTAR MEDIA

Our work

Projects and Campaigns (Click to expand)

Overview

Supported the launch of Atelier100 — the collaborative retail initiative by IKEA and H&M — through targeted paid social media strategy, campaign messaging, and digital audience engagement focused on London’s creative community.

The Brief

The campaign objective was to introduce Atelier100’s “hyper-local” retail concept to creatives, makers, and emerging talent across London while increasing awareness and driving applications during the launch phase.

Our Approach

We supported the campaign through paid social media activity, digital audience targeting, and content-led campaign support designed to maximise visibility and engagement among highly relevant creative audiences.

Key Deliverables

Paid Social Media Campaign Management

  • Planned and managed targeted paid social campaigns aimed at creatives, makers, and culturally engaged London audiences
  • Built audience targeting strategies using demographic, behavioural, and location-based insights
  • Focused campaign delivery within a 100km radius of central London to align with Atelier100’s local-first positioning
  • Optimised campaigns to maximise reach, impressions, engagement, and application traffic

Campaign Messaging & Content Support

  • Supported digital campaign messaging aligned with Atelier100’s creative and community-focused identity
  • Assisted with launch-focused content designed to increase awareness and encourage audience participation
  • Maintained consistent brand positioning across paid social and campaign activity

Audience Engagement & Brand Visibility

  • Supported collaborations and digital exposure opportunities designed to connect Atelier100 with relevant online creative communities
  • Contributed to campaign visibility through coordinated digital promotion and audience-focused outreach

Campaign Highlights

  • Paid social campaign generated:975K+ impressions727K+ reach5,136 total clicks
  • Supported a large-scale integrated campaign that achieved:3,000 guerrilla marketing poster placements40 OOH advertisements across London creative hubs43 branded posts and mentions from 20+ partnersInternational media coverage across 10+ countries
  • Campaign activity contributed to:500+ programme applications30 selected creatives joining the Atelier100 project

Skills & Services Delivered

  • Paid Social Media Management
  • Audience Targeting Strategy
  • Campaign Messaging
  • Content Support
  • Digital Advertising
  • Brand Awareness Campaigns

Overview

Supported the continued launch campaign for Atelier100 through influencer collaborations, social media amplification, and digital brand awareness activity designed to increase visibility for the new retail space across London and wider European audiences.

The Brief

The campaign focused on supporting the launch of the Atelier100 retail space through audience engagement, influencer activation, and integrated digital promotion to strengthen awareness of the brand and drive conversation around the opening.

Our Approach

We supported the campaign through influencer partnerships, social-first promotional activity, and digital collaboration strategies designed to connect Atelier100 with culturally engaged audiences across fashion, design, and retail communities.

Key Deliverables

Influencer & Social Media Activation

  • Coordinated influencer collaborations across Instagram and TikTok to amplify awareness of the Atelier100 launch
  • Worked with retail, culture, and design-focused creators to generate authentic social engagement around the brand
  • Supported creator-led content showcasing the retail space and featured products to highly engaged online audiences
  • Increased social visibility through ambassador-style influencer partnerships aligned with Atelier100’s identity

Campaign Messaging & Digital Promotion

  • Assisted with launch-focused campaign messaging and promotional activity across digital platforms
  • Supported content distribution surrounding the retail launch and key campaign announcements
  • Helped maintain a cohesive and culturally relevant online brand presence throughout the campaign

Brand Awareness Support

  • Supported strategic digital collaborations with culture and lifestyle-focused platforms to increase campaign reach
  • Contributed to integrated editorial and social campaigns designed to strengthen audience engagement and visibility
  • Assisted with campaign activity connected to major London design and culture events

Campaign Highlights

  • Influencer activity generated a combined audience reach of 1M+ across Instagram and TikTok
  • Supported integrated digital campaigns with Londonist and London Design Week
  • Contributed to large-scale campaign visibility, resulting in 250+ media articles published and an estimated reach of 1.3B and 58K+ social impressions through collaborative campaign activity

Skills & Services Delivered

  • Influencer Marketing
  • Social Media Campaign Support
  • Creator Partnerships
  • Digital Brand Awareness
  • Campaign Messaging
  • Content Amplification

Overview

Supported the launch of Atelier100 — the collaborative retail concept by IKEA and H&M — through targeted paid social media strategy and audience-focused campaign execution designed to increase visibility, engagement, and collection awareness across London.

The Brief

The campaign focused on supporting the final phase of Atelier100’s launch by driving awareness and traffic through strategic paid social activity targeted at highly relevant London audiences.

Our Approach

We developed and managed a targeted paid social media campaign built around audience insights, demographic targeting, and engagement-driven creative strategy. The campaign aimed to maximise visibility for the Atelier100 collection while strengthening awareness of the new “hyper-local” retail concept.

Key Deliverables

Paid Social Media Strategy

  • Planned and executed paid social campaigns focused on increasing reach, engagement, and website traffic
  • Utilised audience insights and customer data to identify key demographic and interest-based targeting groups
  • Built location-focused targeting strategies aligned with relevant London audiences and cultural hotspots
  • Managed campaign optimisation to improve visibility, impressions, and click-through performance

Campaign Messaging & Content Support

  • Supported campaign messaging designed to reflect Atelier100’s creative and community-led positioning
  • Assisted with content and promotional rollout aligned with the wider launch campaign
  • Maintained consistent brand presentation across paid social activity

Campaign Highlights

  • Delivered a paid social campaign achieving:4.48M+ total reach4.52M+ impressions1,649 link clicks
  • Supported the visibility of Atelier100’s launch campaign alongside large-scale London advertising activity and integrated brand promotion

Skills & Services Delivered

  • Paid Social Media Management
  • Audience Targeting Strategy
  • Campaign Optimisation
  • Content & Campaign Support
  • Performance Marketing
  • Digital Advertising

Overview

Delivered a creative destination advertising campaign for the Polish Tourism Organisation focused on elevating Poland’s appeal as a culturally rich and inspiring travel destination through strategic messaging, visual storytelling, and targeted media placement.

The Brief

The campaign objective was to position Poland as a distinctive and aspirational destination by creating compelling advertising concepts capable of inspiring travel interest and increasing destination awareness among key audiences.

Our Approach

We developed a creative campaign combining impactful copywriting, strategic messaging, and visually driven advertising assets designed to capture attention across travel and trade media platforms.

Key Deliverables

Creative Direction & Campaign Messaging

  • Developed campaign concepts and destination-led messaging designed to evoke curiosity and travel inspiration
  • Produced advertising copy and creative taglines aligned with the campaign’s positioning strategy
  • Crafted engaging narratives to strengthen Poland’s visibility within the tourism sector

Graphic Design & Visual Content

  • Managed the development of premium advertising creatives in collaboration with specialist design teams
  • Oversaw the creation of visually striking print assets tailored for travel and trade publications
  • Ensured brand consistency across all campaign materials and placements

Advertising & Media Placement

  • Coordinated media buying across targeted travel and industry publications
  • Secured high-profile print advertising placements to maximise campaign visibility among travel audiences and trade professionals
  • Supported strategic campaign distribution across relevant tourism media channels

Campaign Highlights

  • Advertising placement featured within the 40th anniversary edition of WTM Magazine
  • Delivered a series of bespoke destination advertisements designed to enhance audience engagement and destination appeal
  • Successfully combined creative storytelling with strategic media placement to strengthen Poland’s tourism presence

Skills & Services Delivered

  • Creative Copywriting
  • Campaign Messaging
  • Content Creation
  • Graphic Design Management
About

Overview

Delivered an integrated social media and digital marketing campaign for Czechia, focused on increasing destination visibility, audience engagement, and brand awareness across the UK and Irish markets.

The Brief

Our team was appointed to elevate Czechia’s digital presence through strategic content creation, social media management, influencer and media collaboration, and audience-focused campaign execution. The objective was to position Czechia as a leading European travel destination while growing engagement and strengthening brand recognition online.

Our Approach

We developed and managed a multi-channel content and engagement strategy designed to increase reach, drive interaction, and maintain a premium and consistent brand presence across social platforms.

Key Deliverables

Social Media Management

  • Managed the Visit Czech Republic social media presence with a consistent, brand-led content strategy
  • Planned and executed a structured monthly content calendar aligned with seasonal travel trends and destination highlights
  • Published engaging content multiple times per week across key platforms
  • Produced destination-led storytelling content designed to increase audience interaction and awareness
  • Maintained active community engagement through audience interaction and platform monitoring

Content & Campaign Strategy

  • Developed creative campaign concepts tailored to UK and Irish audiences
  • Created social-first travel content focused on culture, experiences, events, and tourism highlights
  • Supported wider campaign messaging with editorial and promotional content

Media & Influencer Collaboration

  • Supported partnerships with journalists, creators, and travel media to amplify campaign reach
  • Assisted with campaign coordination surrounding hosted travel experiences and destination coverage opportunities
  • Helped generate high-profile digital and editorial exposure through strategic outreach and collaboration

Brand & Audience Growth

  • Strengthened audience engagement through consistent posting, storytelling, and platform optimisation
  • Increased visibility across travel and lifestyle audiences through integrated digital activity
  • Maintained a polished and cohesive online identity aligned with the destination’s brand positioning

Outcome

The campaign successfully enhanced Czechia’s visibility across digital platforms while creating a more engaged online audience through strategic content, social storytelling, and integrated campaign management.

Overview

Delivered a complete e-commerce website design and end-to-end brand development project for Iron Ronin, focused on building a bold and recognisable fitness and streetwear brand identity within the competitive gym apparel market. The project combined strategic branding, e-commerce development, and digital design to create a premium online shopping experience designed to drive engagement, conversions, and long-term brand growth.

The Brief

Our team was appointed to create and launch the Iron Ronin brand from the ground up, developing a powerful e-commerce presence that reflected the brand’s identity, values, and target audience.

The objective was to:

  • Establish a visually striking fitness and lifestyle brand
  • Create a seamless e-commerce experience optimised for conversions
  • Build a scalable online store capable of supporting future growth
  • Position Iron Ronin as a standout name within the fitness apparel and streetwear space
  • Develop a cohesive digital identity inspired by strength, discipline, and Japanese warrior culture

Our Approach

We developed a fully integrated e-commerce and branding strategy focused on creating a cohesive customer journey, premium visual identity, and high-converting online store experience.

Our approach included:

  • Strategic brand identity development
  • E-commerce UX/UI design
  • Shopify store setup and optimisation
  • Conversion-focused customer journey planning
  • Product presentation and collection structure
  • Mobile-first e-commerce development
  • Creative direction and digital brand consistency

Every element was designed to strengthen brand recognition, improve usability, and create a memorable online shopping experience.

Key Deliverables

Brand Development & Identity

  • Created the complete Iron Ronin brand identity and visual direction
  • Developed brand positioning aligned with modern gym culture and premium streetwear aesthetics
  • Established cohesive typography, colour palette, tone of voice, and digital branding
  • Built a scalable brand foundation designed for long-term growth

Ecommerce Website Design & Development

  • Designed and developed a custom e-commerce website tailored to the fitness apparel market
  • Created a visually immersive and product-focused online shopping experience
  • Optimised the website for mobile responsiveness, speed, and usability
  • Implemented conversion-focused layouts and streamlined navigation
  • Developed branded product pages and collection structures to improve customer engagement

Shopify Store Setup

  • Delivered a complete end-to-end Shopify setup and e-commerce infrastructure
  • Configured product collections, payment gateways, and backend functionality
  • Structured site architecture for scalability and easy store management
  • Ensured a seamless and user-friendly checkout experience

Creative Direction & Content Strategy

  • Directed the overall visual presentation of the brand across the website
  • Developed e-commerce-focused messaging and brand storytelling
  • Created content structure designed to enhance customer experience and product discovery
  • Maintained visual consistency across all digital touchpoints

Brand Positioning & Audience Experience

  • Positioned Iron Ronin as a premium fitness and lifestyle brand
  • Strengthened brand credibility through cohesive design and messaging
  • Built a digital experience designed to increase engagement and customer retention
  • Created a distinctive online presence designed to stand out within the UK fitness apparel market

Outcome

The final result delivered a fully developed e-commerce brand and scalable online store that successfully combined premium design, strategic branding, and seamless user experience.

The project resulted in:

  • A strong and recognisable digital brand identity
  • A fully functional and conversion-focused e-commerce platform
  • A premium online shopping experience tailored to the target audience
  • Improved brand positioning within the fitness and lifestyle industry
  • A scalable foundation for future product launches and business growth